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A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.
In heraldry, a motto is often found below the shield in a banderole in the compartment. This placement stems from the Middle Ages, in which the vast majority of nobles possessed a coat of arms complete with a motto. In the case of Scottish heraldry, it is mandated to appear above the crest [13] and is called slogan (see: Slogan (heraldry)).
Motto: a saying used frequently by a person or group to summarize its general mission. Credo: a motto implicitly or explicitly extended to express a larger belief system. Slogan: a motto with the goal of persuading. Quip: a clever or humorous saying based on an observation.
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As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [ a ] or to reinforce and strengthen the audience's memory of a literary product .
Slogans can serve as connection points between community members as individuals share pithy taglines in conversation. [8] In contrast, if an individual is unaware of a popular slogan or tagline, they can be socially excluded from conversation and disengage from the discussion.
So far, the slogan hasn't received much positive feedback from company fans and consumers, as people have been finding it both confusing and unlikeable. Only time will tell. Only time will tell.
"Don't be evil" is Google's former motto, and a phrase used in Google's corporate code of conduct. [1] [2] [3] [4]Following Google's corporate restructuring under the conglomerate Alphabet Inc. in October 2015, Alphabet took "Do the right thing" as its motto, also forming the opening of its corporate code of conduct.