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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Campaign Performance: Analyze open rates, click-through rates, conversion rates, and all of the engagement metrics of your previous campaigns. Content and Design: Try to look at your email content ...

  3. Campaign to 'put small businesses on the map' - AOL

    www.aol.com/campaign-put-small-businesses-map...

    A town's small businesses say they are “grateful” to feature in a nationwide social media campaign urging people to shop local. Six firms in Chippenham, Wiltshire, are being filmed as part of ...

  4. Why Small Businesses Have a Marketing Edge Over Giants - AOL

    www.aol.com/2014-06-09-small-businesses...

    The best ones build brand awareness and help drive sales, but they're lacking a powerful personal touch that turns customers into advocates, says Gail Goodman, CEO of the marketing firm Constant ...

  5. Blitz campaign - Wikipedia

    en.wikipedia.org/wiki/Blitz_campaign

    In the world of marketing, a blitz campaign is a very short, intensive, and focused marketing campaign for a product or business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing."

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since

  7. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [6] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]

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