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Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, the merchant "baits" the customer by advertising a product or service at a low price; then when the customer goes to purchase the item, they discover that it is unavailable, and the merchant pressures them instead to purchase a similar but more expensive product ("switching").
Bait and Switch: The (Futile) Pursuit of the American Dream is a 2005 book by Barbara Ehrenreich. The book follows Ehrenreich's examination of the world of insecure low-wage work that constituted Nickel and Dimed, published in 2001. In this case, she decided to pseudonymously penetrate the corporate world instead and then write about the way in ...
Bait-and-switch is a deceptive marketing tactic generally used to lure customers into a store. A company will advertise a product in an attractive way (the bait). The product is not available for some reason, however, and the company will try to sell something more expensive than what was originally advertised (the switch).
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Greene accused the speaker of engaging in "bait and switch" tactics after Johnson released a statement on Tuesday calling on his fellow Republicans to support his plans to include the SAVE Act in ...
In extreme degree, like bait-and-switch, clickbait is a form of fraud. ( Click fraud , however, is a separate form of online misrepresentation which uses a more extreme disconnect between what is being presented in the frontside of the link versus what is on the click-through side of the link, also encompassing malicious code .)
Bait-and-switch – Form of fraud used in retail sales or in other contexts; Cognitive bias – Systematic pattern of deviation from norm or rationality in judgment; Intellectual virtue – Concept in Aristotelian ethics; Media manipulation – Techniques in which partisans create an image that favours their interests