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The encoding of a message is the production of the message. It is a system of coded meanings, and in order to create that, the sender needs to understand how the word is comprehensible to the members of the audience.
The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience ...
Susan Anker distinguishes between nine different modes of essay writing: narration, or writing that tells stories; illustration, or writing that gives examples; description, or writing that creates pictures in words; process analysis, or writing that explains how things happen; classification, or writing that sorts things into groups ...
Semiotics (/ ˌ s ɛ m i ˈ ɒ t ɪ k s / SEM-ee-OT-iks) is the systematic study of sign processes and the communication of meaning.In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter.
Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary process – interpreting a message received from an addresser – is called decoding .
A living trotting boar, or a dead boar lying on its side? Cave painting from Altamira.. Aberrant decoding or aberrant reading is a concept used in fields such as communication and media studies, semiotics, and journalism about how messages can be interpreted differently from what was intended by their sender.
In literature and other artistic media, a mode is an unspecific critical term usually designating a broad but identifiable kind of literary method, mood, or manner that is not tied exclusively to a particular form or genre. Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [1]
Literature can be described as all of the following: Communication – activity of conveying information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space.