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The project succeeded, Atra was abandoned, and Gillette announced the first twin-blade razor – now renamed to Trac II – in the fall of 1971. The Trac II captured the premium shaving market and came out in time to counter Wilkinson Sword's Bonded Blade system that utilized single-blade cartridges. [42]
William George Salatich [1] (October 25, 1922 – October 28, 2009) [2] was a longtime top executive at Gillette, as well as director of the Bob Hope Desert Classic Charity Golf Tournament. [ 3 ] [ 4 ] He was the father of Natalie Jacobson , a Boston television news anchor.
Ziegler joined Gillette Company in 1946 and became its head in 1966. [2] His tenure saw Gillette's revenues rise from $340 million to over $1 billion by 1973, marking the company's most successful financial period. [1] Under Ziegler's leadership, Gillette introduced the Trac II razor and the Cricket Lighter. [1]
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Gillette's response was the Good News disposable razor which was launched on the US market in 1976 before the Bic disposable was made available on that market. [18] Shortly thereafter, Gillette modified the Good News construction to add an aloe strip above the razor, resulting in the Good News Plus. The purported benefit of the aloe strip is to ...
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette. [1]
[9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [ 12 ]