Search results
Results from the WOW.Com Content Network
An implicit bias or implicit stereotype is the pre-reflective attribution of particular qualities by an individual to a member of some social out group. [1]Implicit stereotypes are thought to be shaped by experience and based on learned associations between particular qualities and social categories, including race and/or gender. [2]
Implicit bias is the subliminal prejudice that can lead to racism. “Many people use the terms ‘prejudice’ and ‘racism’ interchangeably, but this is inaccurate,” explains Tatum.
The strength of an attitude has an influence on explicit attitudes the stronger an implicit attitude the more likely it is that it will show up in an explicit attitude. Strong attitudes are stable and not easily changed due to persuasion and can therefore help predict behaviors.
Implicit bias is an aspect of implicit social cognition: the phenomenon that perceptions, attitudes, and stereotypes operate without conscious intention. For example, researchers may have implicit bias when designing survey questions and as a result, the questions do not produce accurate results or fail to encourage survey participation. [124]
Stigma occurs when an individual is identified as deviant, linked with negative stereotypes that engender prejudiced attitudes, which are acted upon in discriminatory behavior. Goffman illuminated how stigmatized people manage their "Spoiled identity" (meaning the stigma disqualifies the stigmatized individual from full social acceptance ...
According to a meta-analysis of 17 implicit bias interventions, counterstereotype training is the most effective way to reduce implicit bias. [14] In the area of gender bias, techniques such as imagining powerful women, hearing their stories, and writing essays about them have been shown to reduce levels of implicit gender bias on the IAT. [15]
There are several strategies that attempt to recondition or retrain implicit prejudiced attitudes – attitudes that exist outside of a person's conscious awareness. One way of reconditioning implicit attitudes is through classical conditioning, whereby you pair a representation of a stigmatized group with positive images or positive words. [24]
A counterstereotype is an idea or object that goes against a stereotype-- a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment. [1]