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Some "fast fashion" retailers, like Zara attempt to control their whole supply chain from design to production to the retail store, in order to practice just in time production, or something close to it; in cases of complete integration, there is no "wholesale fashion distribution," as the retailer is its own manufacturer and wholesaler.
Zara was established by Amancio Ortega Gaona in 1975. Their first shop was in central A Coruña, in Galicia, Spain, where the company is still based.They initially called it 'Zorba' after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'.
The most notable success story is Inditex which owns companies such as Zara and Bershka. Inditex is a large brand with a new worth of $17.2 billion. [21] Since its opening in 2007, it opened over 330 stores in China by 2019. [22] In particular, Zara is growing twice as fast as H&M due to its focus on value rather than price. [23]
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