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In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [18] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller . Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, [ 1 ] [ 2 ] and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [1] [2] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". [3]
A fan-favorite beer with roots in Milwaukee is returning to shelves after a three-year hiatus. Miller High Life announced on social media that Miller High Life Light ― the brand's lower-calorie ...
Combs' Instagram post shows his custom 16-oz Miller Lite can, which features a guitar headstock with American traditional tattoo-like text that says "Beer Never Broke My Heart," a nod to Comb's ...
The beer brand is reigniting the decades-long debate, this time with nostalgia-fueled ads featuring a new generation of retired sports stars. Miller Lite's age-old 'Great Taste, Less Filling ...
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