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2. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[1] (mass nouns), tchotchkes, or freebies (count nouns), are used in marketing and sales.

3. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   e. Online advertising, also known as online marketing, Internet advertising, digital advertisingor web advertising, is a form of marketingand advertisingthat uses the Internetto promote products and services to audiences and platform users.[1] Online advertising includes email marketing, search engine marketing(SEM), social media marketing ...

4. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

5. Promotional Products Association International - Wikipedia

   en.wikipedia.org/wiki/Promotional_Products...

   Dale Denham. Website. www.ppai.org. Formerly called. Specialy Association Advertising International. Promotional Products Association International (PPAI) is an international not-for-profit trade association serving the promotional products industry. [1] The association was founded in 1903 and presently has more than 14,000 members.

6. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...

7. Unique selling proposition - Wikipedia

   en.wikipedia.org/wiki/Unique_selling_proposition

   A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [5] USP focuses on explicit claims of uniqueness involving an ...