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Vermouth (/ vərˈmuːθ /, UK also / ˈvɜːməθ /) [ 1 ][ 2 ] is an aromatized fortified wine, flavoured with various botanicals (roots, barks, flowers, seeds, herbs, and spices) and sometimes colored. The modern versions of the beverage were first produced in the mid to late 18th century in Turin, Italy. [ 3 ] While vermouth was ...
Noilly Prat. Noilly Prat (French pronunciation: [nwa.ji pʁat]) is a brand of vermouth from France, owned by the Italian company Martini & Rossi, which is a subsidiary of Bacardi. "White" Noilly Prat is the archetype of dry, straw-coloured French vermouth. Noilly Prat now makes Red and Ambre vermouths as well, introduced in the 1960s and 1980s ...
A few years later Alessandro Martini joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth). In 1863 they changed the company name to Martini, Sola & Cia. They started exporting bottles of vermouth around the world. New York city was given its first crates in 1867.
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Martini Bianco, an Italian vermouth. Vermouth is a fortified wine flavoured with aromatic herbs and spices ("aromatised" in the trade) using closely guarded recipes (trade secrets). Some of the herbs and spices used may include cardamom, cinnamon, marjoram, and chamomile. [15] Some vermouth is sweetened. Unsweetened or dry vermouth tends to be ...
A dry martini is made with little to no vermouth. [2] Ordering a martini "extra dry" will result in even less or no vermouth added. By the Roaring Twenties, it became a common drink order. Over the course of the 20th century, the amount of vermouth steadily dropped. During the 1930s the ratio was 3:1 (gin to vermouth), and during the 1940s the ...
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The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, [4] and was a minor sponsor of Scuderia Ferrari until 2008. From 2014 to 2018 Martini was the title sponsor of Williams F1, with the team officially called "Williams Martini Racing", and the car in the traditional Martini racing colors.
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