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David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [ 1 ]
Need for achievement is a person's desire for significant accomplishment, mastery of skills, control, or high standards.The psychometric device designed to measure need-for-achievement, N-Ach, was popularized by the psychologist David McClelland.
Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context.
David McClelland proposed a context for understanding the needs in people, which holds significance in understanding their motivations and behaviors. It is subdivided into three categories: the Need for Achievement, the Need for Affiliation, and the Need for Power. [5] The Need for Achievement refers to the notion of getting ahead and succeeding.
McClelland's thinking was influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes (1938). It was Murray who set out a taxonomy of needs, including needs for achievement, power, and affiliation—and placed these in the context of an integrated motivational model ...
McClelland's learned needs theory states that individuals have three primary needs: affiliation, power, and achievement. The need for affiliation is a desire to form social connections with others. The need for power is a longing to exert control over one's surroundings and wield influence over others.
David McClelland described need for achievement as a drive to complete manageable goals that enable the person to receive immediate feedback. [26] In contrast to need for achievement, gritty people consciously set long-term goals that are difficult to attain and do not waver from these difficult goals, regardless of the presence of feedback.
The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group.The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938.