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A public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
A communications manager, sometimes called public relations manager or pr manager, is a person entrusted with the management (planning, implementation and controlling) of strategic, goal-oriented communication processes between organizations (companies, associations, authorities, NGOs, etc.) and their respective stakeholders.
In 1998, I was one of many eager college graduates who proudly marched across the stage with a bachelor's degree in my hand and lofty career ambitions in my head. At that time, there wasn't a ...
A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for work or a project such as a book, film, or album. Publicists are public relations specialists who maintain and represent the images of individuals, rather than representing an entire corporation or ...
Journalists can be broadcast, print, advertising or public relations personnel. Depending on the form of journalism, "journalist" may also describe various categories of people by the roles they play in the process. These include reporters, correspondents, citizen journalists, editors, editorial writers, columnists and photojournalists.
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