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Attention, Kmart shoppers, the end is near! The erstwhile retail giant renowned for its Blue Light Specials — featuring a flashing blue orb affixed to a pole enticing shoppers to a flash sale ...
The Blue Light Special was a sale promotion within the store for a short period within store hours only. It was advertised using a rotating blue light, in the same style a police car used, and was announced over the store public address system with the phrase "attention Kmart shoppers", a phrase which became a pop culture reference. [43]
Zayre stores featured frequent flashing light 15-minute specials with live/recorded public address announcements meant to build excitement and drive traffic to specific departments, similar to Kmart’s Blue Light Specials. Zayre's slogan in the 1960s was, "Fabulous Department Stores", followed in the early 1970s with, "Compare... you can't do ...
The last full-size Kmart in the 50 states closed Sunday in Long Island, New York, making the Miami store — now a fraction of its former size — the last operating in the continental U.S. At its peak 30 years ago, Kmart operated about 2,500 locations. Today, four others remain: three in the U.S. Virgin Islands and one in Guam.
Since the early 2000s, Kmart stores have been dwindling. The last full-size Kmart in the U.S., located in Bridgehampton, New York, closes on October 20. Attention, Kmart Shoppers!
Walmart opened its first store in 1962 in a market where Kmart had been the dominant player using a high-low pricing strategy. [5] Kmart's signature "blue light special" is an example of in-store advertising used to promote a temporary discount as part of the high-low pricing strategy.
Attention Kmart shoppers: The struggling discount chain is bringing back the 'Bluelight Special.'
Blue Light Specials, sales held at Kmart stores; Bluelight (web forum), a web forum dedicated to harm reduction in drug use; See also. Blue Lights in the Basement, a ...
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