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The Range, Andover (2006) The Range, Tulip Retail Park, Leeds (2007) CDS (Superstores International) Limited, trading as The Range, is a British home, leisure and garden centre retailer, originally founded as Chris Dawson Superstores in 1989. In the 1990s, the chain rebranded to 'The Range', and had expanded across the South West by the end of ...
However, the company continued to trade, now limited to a much smaller range of products due to the scarcity of suppliers and more essential use of raw materials. In fact the catalogue featured only clothing items, but these could now be purchased using the newly introduced coupon rate system.
In April 2012 the range was rebranded as Everyday Value, with new packaging and a revised product range which omitted artificial colours and flavours. The original Tesco Value brand had been launched in the midst of a supermarket price war, [3] and targeted a low price point, with cans of beans costing 3p a can [2] and loaves of bread for 7p. [2]
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[1] [2] Its founder Tom Joule described its business model in 2011 as creating clothing with "colour and fun and entertainment". [3] Established by selling clothing at country shows, the company established its own clothing line in 1999 and began to open shops in the 2000s. [4] [5] As of 2018, the company had 123 stores and a turnover of £185.9m.
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The Range may refer to: People. The Range (musician), the professional name for electronic musician James Hinton; Bruce Hornsby and the Range, a musical group;
The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [clarification needed] through a team of designers and marketeers. In 2000, Asda was bought by the world's largest retailer, Wal-Mart of the United States. With the resultant resignation of the UK board, Davies also ...
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