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As of 2009, Slice (orange, diet orange, grape, strawberry and peach flavors) was available solely from Wal-Mart Stores. Slice was launched in India in 1993 as a mango flavored drink and quickly went on to become a leading player in the category. In India, 'Slice Mango' is promoted by Bollywood actress Katrina Kaif. [3]
Frooti was not the first mango drink, but quickly won a large market share, with 25.6% of market share as of June 2020. [ 3 ] The tagline "Mango Frooti, Fresh and Juicy", was created by the marketing duo of Arun Lahori and GM Menon, whose brief as the brand's communications agency was to "make mango Frooti synonymous with freshness and ...
Initially, Coca-Cola had also launched Maaza with orange and pineapple fruit drinks in addition to their mango drink, but these variants were subsequently dropped. Coca-Cola later re-launched these variants in the Indian market. Maaza's mango drink competes with Pepsi's Slice brand of mango drink and Frooti, manufactured by Parle Agro.
Amchoor or aamchur or amchur, also referred to as mango powder, is a fruity spice powder made from dried unripe green mangoes. A citrusy seasoning, it is mostly produced in India . In addition to its use as a seasoning [ 1 ] [ 2 ] it adds the nutritional benefits of mangoes when the fresh fruit is out of season.
In the middle of the mango season, usually June, these mangoes ripen, and are harvested from the trees and marketed. Malda district has about 32,000 hectares of mango orchards. The Government of India and the Government of West Bengal have chosen Lakshmanbhog with Himsagar (Khirsapat) as export varieties along with Alphonso mango.
Chaunsa season in India and Pakistan normally starts at the beginning of June and ends in the third week of August. It is heavily exported to the Middle East, Europe, Canada, and most recently to the United States. Prior to its availability in the U.S., some American chaunsa aficionados would travel to Canada in order to legally purchase the mango.
Display of Imam Pasand mango at the 15th Annual International Mango Festival at the Fairchild Tropical Botanic Garden in Coral Gables, Florida. Hamam (हमाम) Mango, Imam Pasand or Himayat or Himam Pasand is a lesser known and exclusive mango cultivar , grown in Andhra Pradesh , Telangana and Tamil Nadu states in India .
Dasheri mango was founded in the 18th century, the mango Dasheri first appeared in the gardens of the Nawab of Dasheri.Since then Dasheri plants have been produced and planted throughout India.The mother plant of Dasheri still exists in " Dashari village" near Kakori Lucknow from where it gets its name.It is now owned by the progeny of Nawab Ansari Zaidi and maintained by them.