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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...
Creative technology. Creative technology is a broadly interdisciplinary and transdisciplinary field combining computing, design, art and the humanities. The field of creative technology encompasses art, digital product design, digital media or an advertising and media made with a software-based, electronic and/or data-driven engine.
The first Wikipedia logo. In January 2001, Jimmy Wales used the flag of the United States as a placeholder logo for Wikipedia's UseModWiki instance. [ 4 ] Wikipedia's first true logo was an image originally submitted by Bjørn Smestad – under the username Bjornsm – for a Nupedia logo competition which took place in 2000. [ 5 ]
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [ 2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...
Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [ 1][ 2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
Susan Kare ( / kɛər / "care"; born February 5, 1954) is an American artist and graphic designer, who contributed interface elements and typefaces for the first Apple Macintosh personal computer from 1983 to 1986. [ 1] She was employee #10 and creative director at NeXT, the company formed by Steve Jobs after he left Apple in 1985.
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