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WYFF (channel 4) is a television station in Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina as an affiliate of NBC.Owned by Hearst Television, the station maintains studios on Rutherford Street (west of US 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.
[67] [68] Though WYFF has traditionally been the leader in total news viewership in the market, [69] WSPA has been its most common competitor, particularly for Upstate viewership, sometimes outpacing channel 4. In 2007, WSPA for the first time swept WYFF in evening news, [70] and it had the most revenue of any local station in 2011 and 2014.
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WYFF-TV weatherman Dale Gilbert did mid-mornings on WFBC-FM during part of this period as well as doing the morning weather Broadcasts on channel 4. WYFF (as WFBC-TV) and WFBC AM/FM shared the same building from 1955 until 1977, when a new radio facility was built adjacent to the TV station on Rutherford Street.
Carol Clarke is an American news anchor. Clarke works for WYFF News 4, broadcasting out of Greenville, South Carolina, and serving the upstate of South Carolina, western North Carolina and northeastern Georgia. It's the nation's 36th television market. Clarke has anchored and reported for WYFF-TV since 1985.
From 1998 to 2000, WASV aired sporting events from CBS and NBC that those networks' local affiliates WSPA and WYFF (channel 4) preempted in favor of regional college sports, breaking news or severe weather coverage, annual telethons, or other local programming. Logo used as WASV from September 2002 to September 2006.
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Area served City of license VC RF Callsign Network Notes Charleston: 2 20 WCBD-TV: NBC: CW on 2.2, Ion on 2.3, Laff on 2.4 : 4 34 WGWG: METV: Catchy Comedy on 4.2, Antenna TV on 4.3, Start TV on 4.4, Heroes and Icons on 4.5