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Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California. Giannulli dropped out of the University of Southern California in 1987, to create his Mossimo streetwear line, with a $100,000 loan from his father. [1] At the close of his company's first fiscal year, Giannulli had $1 million in profits. [2]
Mossimo expanded the line in 1991 to include sweatshirts, knits, and sweaters. [5] By 1995, the collection included women's clothing and men's tailored suits. [citation needed] After eight years in business, Mossimo, Inc. had grown into a multimillion-dollar lifestyle sportswear and accessories company. [citation needed]
Wild Fable, women's clothing brand targeting gen-Z [4] Prologue, a line of sophisticated female clothing [5] Auden, an intimates and lingerie exclusive brand [6] Stars Above, an in-house brand for sleepwear [6] Colsie, an intimates and loungewear brand [6] Xhilaration, a line of intimate and sleepwear, along with swimwear; JoyLab, a fitness ...
Merona, a clothing brand purchased by Target in 1991; Mossimo Supply Co., a clothing line, in partnership with the brand owner Iconix Brand Group; Gilligan & O'Malley product lines of intimates and sleepwear were discontinued after the release of the brands Auden, Stars Above, and Colsie.
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After Target's acquisition of Zellers leases until its closure, Target Canada became the exclusive store for the following brands: Cherokee; Mossimo; Wabasso; However, Target Canada closed in 2015, leaving Wabasso, and Mossimo unavailable in Canada since then. Cherokee was then carried by Sears Canada for a short period, until it too closed in ...
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