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Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino.
Stella Artois (/ ɑːr ˈ t w ɑː / ar-TWAH, French:) is a pilsner beer, [1] first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV , the country's standard for pilsners.
The "Reassuringly Expensive" campaign, of which Good Doctor is part, began in 1982. Frank Lowe, head of the advertising agency behind the production of Good Doctor, worked on marketing for Stella Artois during his tenure at Collett Dickenson Pearce in the 1970s, creating print campaigns such as "My shout, he whispered". [2]
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For World Water Day this year, consumers can help support Stella and Water.org’s efforts and goals to reach 3.5 million people by 2020 in several ways.
A-B likely hopes Beckham’s charm revives Stella Artois, which has lost volume share in four out of the last five years in the US, as drinkers shifted their preferences away from A-B brands to ...
Having its roots in Leuven, Interbrew was formed in 1987 when Brouwerij Artois, the Flemish brewers of Stella Artois (established before 1366) merged with Walloon-based brewer Piedboeuf. [5] International expansion began when Interbrew acquired the notable Canadian brand Labatt. [6]
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