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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
[1] Davidson went on to be known as "The Logo Lady". [7] In 1995, Nike removed the word "Nike" from the logo; the Swoosh now stands alone as the brand's logo. [11] Davidson retired in 2000, and now engages in hobbies and volunteer work, including weekly duties at the Ronald McDonald House at Legacy Emanuel Hospital & Health Center in Oregon. [1]
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [ 17 ] Nike's " swoosh " logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn ...
Peter Moore (February 21, 1944 – April 29, 2022 [1]) was an American designer and artist who was a Creative Director at Nike and Adidas from the 1970s to the late 1990s. . Moore is credited as the creator of the [2] Air Jordan 1 silhouette [3] [4] and Nike Dunk silhoue
Nike's sales have weakened recently and its stock is down about 24% year-to-date. ... File - The Nike logo is shown on a store in Miami Beach, Fla. on Aug. 8, 2017.
Like an athlete going through a slump, Nike (NYSE: NKE) finds itself at a critical juncture. Despite the sharp decline, Nike's stock still commands a premium valuation at 30.8 times forward earnings.
Nike became the official supplier of all National Basketball Association (NBA) uniforms beginning with the 2017–18 season, and these jerseys have the Nike logo. Owing to Jordan's association with and ownership of the team, the Charlotte Hornets' jerseys have the Jumpman logo instead of the Nike logo. [23]