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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
ALISON is an Irish online education platform for higher education that provides certificate courses and accredited diploma courses. [5] [6] It was founded on 21 April 2007 in Galway, Ireland, by Irish social entrepreneur Mike Feerick. [7] As of July 2022, Alison has 4,000 courses, 25 million learners worldwide, and 4.5 million graduates. [2] [3]
The Famous Writers School was an educational institution that ran a correspondence course for writers in the 1960s and 1970s. Founded in 1961 by Bennett Cerf, Gordon Carroll, and Albert Dorne, it became the subject of a scandal after a 1970 exposé by Jessica Mitford, who noted the school's questionable academic and business practices.
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A free course can be "upgraded" to the paid version of a course, which includes instructor's feedback and grades for the submitted assignments, and (if the student gets a passing grade) a certificate of completion. [57] [60] Other Coursera courses, projects, specializations, etc. cannot be audited—they are only available in paid versions ...
Aside from courses on writing advertising copy, AWAI also offers self-study programs on web marketing, resume writing, graphic design, publishing, travel, and photography. [19] Ford, under the pen name Michael Masterson, created the Accelerated Program for Six-Figure Copywriting. [19]
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Copywriting – Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
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