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  2. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    From this perspective, loss aversion prevents us from setting aspirations that are too high and unrealistic. If we set aspirations too high, loss aversion increases the subjective pain of failing to reach them. Loss aversion complements the existence of anticipatory utility, which encourages us not to set aspirations that are too low. [44]

  3. Suffering - Wikipedia

    en.wikipedia.org/wiki/Suffering

    Suffering, or pain in a broad sense, [1] may be an experience of unpleasantness or aversion, possibly associated with the perception of harm or threat of harm in an individual. [2] Suffering is the basic element that makes up the negative valence of affective phenomena. The opposite of suffering is pleasure or happiness.

  4. Aversion therapy - Wikipedia

    en.wikipedia.org/wiki/Aversion_therapy

    Aversion therapy is a form of psychological treatment in which the patient is exposed to a stimulus while simultaneously being subjected to some form of discomfort. This conditioning is intended to cause the patient to associate the stimulus with unpleasant sensations with the intention of quelling the targeted (sometimes compulsive) behavior.

  5. Pain - Wikipedia

    en.wikipedia.org/wiki/Pain

    Most pain resolves once the noxious stimulus is removed and the body has healed, but it may persist despite removal of the stimulus and apparent healing of the body. Sometimes pain arises in the absence of any detectable stimulus, damage or disease. [3] Pain is the most common reason for physician consultation in most developed countries.

  6. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    Based on results from controlled studies, it describes how individuals assess their loss and gain perspectives in an asymmetric manner (see loss aversion). For example, for some individuals, the pain from losing $1,000 could only be compensated by the pleasure of earning $2,000.

  7. Duḥkha - Wikipedia

    en.wikipedia.org/wiki/Duḥkha

    Dukkha-dukkha, aversion to physical suffering – this includes the physical and mental sufferings of birth, aging, illness, dying; distress due to what is not desirable. Viparinama-dukkha , the frustration of disappearing happiness – this is the duḥkha of pleasant or happy experiences changing to unpleasant when the causes and conditions ...

  8. Aversives - Wikipedia

    en.wikipedia.org/wiki/Aversives

    A patent drawing of the GED, an aversive conditioning device. Aversives may be used as punishment or negative reinforcement during applied behavior analysis.In early years, the use of aversives was represented as a less restrictive alternative to the methods used in mental institutions such as shock treatment, hydrotherapy, straitjacketing and frontal lobotomies.

  9. Pain of paying - Wikipedia

    en.wikipedia.org/wiki/Pain_of_paying

    Neuroscientific studies have shown that the pain of paying exists on a neural level. In addition to merely representing costs or loss in a rational sense, the “pain of paying” theory argues that price can elicit an aversive response akin to physical pain (Prelec and Loewenstein 1998, Rick et al. 2008).