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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]
Content theory. Content theory is a subset of motivational theories that try to define what motivates people. Content theories of motivation often describe a system of needs that motivate peoples' actions. While process theories of motivation attempt to explain how and why our motivations affect our behaviors, content theories of motivation ...
Expectancy–value theory was originally created in order to explain and predict individual's attitudes toward objects and actions. Originally the work of psychologist Martin Fishbein [citation needed], the theory states that attitudes are developed and modified based on assessments about beliefs and values.
Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors.
Physical attractiveness stereotype. The physical attractiveness stereotype, commonly known as the "beautiful-is-good" stereotype, [1] is the tendency to assume that physically attractive individuals, coinciding with social beauty standards, also possess other desirable personality traits, such as intelligence, social competence, and morality. [2]
Honesty or truthfulness is a facet of moral character that connotes positive and virtuous attributes such as integrity, truthfulness, straightforwardness (including straightforwardness of conduct: earnestness ), along with the absence of lying, cheating, theft, etc. Honesty also involves being trustworthy, loyal, fair, and sincere .
Content in Freudian dream analysis refers to two closely connected aspects of the dream: the manifest content (the dream itself as it is remembered), and the latent content (the hidden meaning of the dream). [1] Impulses and drives residing in the unconscious press toward consciousness during sleep, but are only able to evade the censorship ...
The psychology of learning refers to theories and research on how individuals learn. There are many theories of learning. Some take on a more behaviorist approach which focuses on inputs and reinforcements. [ 1][ 2][ 3] Other approaches, such as neuroscience and social cognition, focus more on how the brain's organization and structure ...