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Business process orientation has also led to successes when applied to medium and small scale business that is properly setup. Process orientation, and its relationship to improved cross-functional interaction, was introduced almost fifteen years ago by Michael Porter. He introduced the concept of interoperability across the value chain as a ...
Kohli and Jaworski consider market orientation as the implementation of the marketing concept, whereas Carver and Slater consider it to be an organizational culture. According to the former authors, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept.
Entrepreneurial orientation (EO) is a firm-level strategic orientation which captures an organization's strategy-making practices, managerial philosophies, and firm behaviors that are entrepreneurial in nature. [1] Entrepreneurial orientation has become one of the most established and researched constructs in the entrepreneurship literature.
Regardless of the socialization tactics used, formal orientation programs can facilitate understanding of company culture and introduces new employees to their work roles and the organizational social environment. Formal orientation programs consist of lectures, videotapes, and written material.
EPG Model is an international business model including three dimensions – ethnocentric, polycentric and geocentric. It has been introduced by Howard V. Perlmutter within the journal article "The Tortuous Evolution of Multinational Enterprises" in 1969. [1]
A marketing orientation has been defined as a "philosophy of business management." [ 6 ] or "a corporate state of mind" [ 36 ] or as an "organizational culture." [ 37 ] Although scholars continue to debate the precise nature of specific concepts that inform marketing practice, the most commonly cited orientations are as follows: [ 38 ]
[1] [2] Alternative terms include business culture, corporate culture and company culture. [3] The term corporate culture emerged in the late 1980s and early 1990s. [ 4 ] [ 5 ] It was used by managers , sociologists , and organizational theorists in the 1980s.
Business-oriented architecture is an enterprise architecture approach for designing and implementing strategically aligned business models. Business models