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Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. [1] Developed from the foundations of interpersonal communication and symbolic interactionism, social presence theory was first formally introduced by John Short, Ederyn Williams, and Bruce Christie in The Social Psychology of Telecommunications. [2]
This is an accepted version of this page This is the latest accepted revision, reviewed on 5 January 2022. British academic, commentator and writer Ederyn Williams (born 21 September 1946) is a British academic, commentator and writer whose work focuses on social presence theory and technology transfer. Early life and education Williams is the son of the Welsh academic and television critic ...
Central to the work is a model of community inquiry that constitutes three elements essential to an educational transaction - cognitive presence, social presence, and teaching presence. Indicators (key words/phrases) for each of the three elements emerged from the analysis of computer conferencing transcripts.
The term Social Information Processing Theory was originally titled by Salancik and Pfeffer in 1978. [4] They stated that individual perceptions, attitudes, and behaviors are shaped by information cues, such as values, work requirements, and expectations from the social environment, beyond the influence of individual dispositions and traits. [5]
Social identity is the portion of an individual's self-concept derived from perceived membership in a relevant social group. [1] [2]As originally formulated by social psychologists Henri Tajfel and John Turner in the 1970s and the 1980s, [3] social identity theory introduced the concept of a social identity as a way in which to explain intergroup behaviour.
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
Media richness theory (MRT), sometimes referred to as information richness theory, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory .
The theory posits that social facilitation is a product of people's motivation to maintain positive self image or face in presence of others. This motivation leads people to behave in ways to form good impressions and therefore results in social facilitation in evaluative situations.