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The mass-market paperback is a small, usually non-illustrated, inexpensive bookbinding format. This includes the A-format books of 110 mm × 178 mm (4 + 3 ⁄ 8 in × 7 in), [2] in the United Kingdom, and the "pocketbook" format books of a similar size, in the United States. Mass-market paperbacks usually are printed on cheap paper. [30]
Mass market retailer. A mass-market retailer is an organization that reasonably sells enormous amounts of products that appeal to a wide assortment of buyers. Mass-market retailers are not really known for selling sturdy, top notch stock or for having uncommon client assistance, yet they do meet customers' needs a lot at sensible costs.
The original Iwanami Bunko series is credited for transforming books in Japan into affordable, mass-market commodities. [ 1 ] The bunkobon format began to flourish during the late 1920s, following the development of printing technology able to mass-produce cheap books and magazines.
If ever there was any doubt that book publishing is in flux, a look at the state of mass-market paperbacks would dispel it. The category thrived in the 1960s and 1970s, but has been sidelined ever ...
A trade paperback differs from a graphic novel in that a graphic novel is usually original material. [1] [2] It is also different from the publishing term trade paperback, which is a book with a flexible cardstock cover that is larger than the standard mass market paperback format.
Mass market paperbacks are cheap to manufacture and get shipped out in huge volumes. For some publishers (particularly ones that put out new mysteries or romances quarterly) when the bookstore ...
For example, a typical octavo printed in Italy or France in the 16th century is roughly the size of a modern mass market paperback book, but an English 18th-century octavo is noticeably larger, more like a modern trade paperback or hardcover novel [citation needed].
So Dell Books [1] was born, created by Delacorte of Dell and Lloyd E. Smith of Western." [2] Dell began publishing paperbacks in 1942 at a time when mass-market paperbacks were a relatively new idea for the United States market—its principal competitor, Pocket Books, had only been publishing since 1939.
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