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On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
The Big King sandwich is one of Burger King's major hamburger products and has been part of its menu for more than twenty years. During its testing phase in 1996–1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Mac —including a three piece roll. [ 16 ]
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
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Burger King has redesigned its brand including its logo, food packaging and restaurants.
In both cases, Burger King prominently used the names of the Kraft products, A1 Steak Sauce and Bull's-Eye Barbecue Sauce, in the names of the sandwiches. [ notes 36 ] [ notes 37 ] Kraft has supplied several of Burger King's children's products, including a Jell-O brand dessert during BK's Teletubbies promotion in 1999, and the Kraft macaroni ...
Last month, Burger King raised eyebrows when they introduced Crispy Tacos at select locations; now, the popular restaurant is offering new "game day" items that seem to be inspired by another fast ...
Several burgers have been sold on this family of sandwiches, including a pair of triple cheeseburgers called the Limo Burger and the X-Tra Long Cheeseburger, [22] [23] the Bull's-Eye Barbecue Burger which was a type of double cheeseburger that included two hamburger patties, American cheese, bacon and Kraft Bull's-eye brand barbecue sauce, [24 ...