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Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies — a snack food company and a grocery company. [8]On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business".
Kraft Heinz also announced that they cut their dividend from 62.5 cents a share to 40 cents. [56] The company also announced a goodwill impairment charge that wrote down the value of the company's Kraft and Oscar Mayer brands of $15.4 billion in the fourth quarter, which resulted in a net loss of $12.61 billion. [57]
The national company is named for founder James Lewis Kraft, born in Canada in 1874, who is most famous for developing and patenting various types of "processed cheese," which added emulsifying ...
Kraft Foods Group (NAS: KRFT) is entering a new era after its recent corporate breakup. Its brand power is indisputable, and its market share dominates. But Kraft's growth potential is limited ...
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This was the main food subsidiary of Philip Morris USA. Looking to improve margins, Kraft Foods put their confections division, which consisted of the Jet-Puffed Marshmallows brand and Kraft Caramels, along with the Kendallville, Indiana plant, and marshmallow production and packaging equipment from Kraft's Buena Park, California , Garland ...
Kraft Foods Group (NAS: KRFT) is entering a new era after its recent corporate break-up. Its brand power is indisputable, and its market share dominates. But Kraft's growth potential is limited ...