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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
The B fitting adds 12 cm and the T height modifier 4 cm to the base hip measurement 89 + 16 = 105 cm. [13] Additionally there are a set of age based waist adjustments, such that a dress marketed at someone in their 60s may allow for a waist 9 cm larger than a dress, of the same size, marketed at someone in their 20s. The age based adjustments ...
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [98] This is marketed as quality fashion clothing at affordable prices.
They are a form of hot pants or short shorts (see below), typically worn by women (see below). Jorts or Denim shorts : Denim shorts are worn by all genders. They can also be called "jorts", a portmanteau of "jeans" and "shorts", although this term is arguably limited to knee-length baggy styles. [43] [44]
Drop waist: A low, horizontal waistline that usually falls near the level of the upper hips. Balances the upper and lower bodies, and adds to the visual impression of height by lengthening the torso. Balances the upper and lower bodies, and adds to the visual impression of height by lengthening the torso.
Initially a men's garment, is normally seen in modern times being worn by women; Shirtwaist – historically (circa. 1890–1920) a woman's tailored shirt (also called a "tailored waist") cut like a man's dress shirt; [15] in contemporary usage, a woman's dress cut like a men's dress shirt to the waist, then extended into dress length at the bottom
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