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This page was last edited on 9 February 2024, at 20:29 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
This page was last edited on 26 December 2017, at 03:28 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
Coca-Cola bottle caps that were eligible for My Coke Rewards; those were awarded 3 points each, while the box tops of 12-packs awarded 10 points each, the 20-packs awarded 18 points each, the 24 or 28-packs awarded 20 points each, and the plastic wraps of 32-packs awarded 25 points each.
2000 – Coca-Cola: co za radość ('Coca-Cola: such a joy') — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk, authority in linguistics. branding; created by professor Jerzy Bralczyk, authority in linguistics.
MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by VML Inc (Previously Studiocom) [1] an Atlanta-based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel.
Promoting this new campaign, Bobby Brittain, the marketing strategy and activation director of Coca-Cola Great Britain, described the Diet Coke Break adverts as "much loved". [20] Matthew Charlton, CEO of creative agency Brothers & Sisters, called the campaign "one of the most famous global advertising ideas ever created and a genuine creative ...
In the mid-1990s, Pepsi faced competition from Coca-Cola, and sought to attract a younger audience. [1] In March 1996, Pepsi began the Pepsi Stuff promotional campaign, allowing customers to accrue Pepsi Points that could, in turn, be redeemed for items such as T-shirts and leather jackets.
The campaign was launched on the reality television series American Idol on January 21, 2009, and rolled out to other national markets over the following weeks. In the United States, commercials following the Open Happiness theme appeared during NBC's broadcast of Super Bowl XLIII on February 1, 2009, and during ABC's broadcast of the 81st Academy Awards on February 22, 2009.