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  2. Flyer (pamphlet) - Wikipedia

    en.wikipedia.org/wiki/Flyer_(pamphlet)

    Flyer (pamphlet) Leaflets being handed out in New York City (1973) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full ...

  3. Brochure - Wikipedia

    en.wikipedia.org/wiki/Brochure

    A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service. [1] A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold ...

  4. Paula Scher - Wikipedia

    en.wikipedia.org/wiki/Paula_Scher

    In 1994, Scher was the first designer to create a new identity and promotional graphics system for The Public Theater, a program that became the turning point of identity in designs that influence much of the graphic design created for theatrical promotion and for cultural institutions in general. [18]

  5. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    Research. v. t. e. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

  6. Poster - Wikipedia

    en.wikipedia.org/wiki/Poster

    Poster. Police can sometimes put up a poster to let the public know about a criminal. A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. [1][2][3] Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text.

  7. Graphic design - Wikipedia

    en.wikipedia.org/wiki/Graphic_design

    Graphic design is a profession, [2] academic discipline [3][4][5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.

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