Search results
Results from the WOW.Com Content Network
The second route is known as the peripheral route and this takes place when a person is not thinking carefully about a situation and uses shortcuts to make judgments. This route occurs when an individual's motivation or ability are low. [6] Steven Sloman produced another interpretation on dual processing in 1996.
ELM's central processing has been likened to systematic processing in HSM, while peripheral processing is similar to HSM's heuristic processing. These two routes of processing define related theories behind attitude change. In ELM, the central route is reflective and requires a willingness to process and think about the message. The peripheral ...
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
The lexical route is the process whereby skilled readers can recognize known words by sight alone, through a "dictionary" lookup procedure. [ 1 ] [ 4 ] According to this model, every word a reader has learned is represented in a mental database of words and their pronunciations that resembles a dictionary, or internal lexicon.
According to the Atkinson-Shiffrin memory model or multi-store model, for information to be firmly implanted in memory it must pass through three stages of mental processing: sensory memory, short-term memory, and long-term memory. [7] An example of this is the working memory model.
Computational neuroscience includes both the study of the information processing functions of the nervous system, and the use of digital computers to study the nervous system. It is an interdisciplinary science that links the diverse fields of neuroscience, cognitive science and psychology, electrical engineering, computer science, physics and ...
A neural pathway connects one part of the nervous system to another using bundles of axons called tracts. The optic tract that extends from the optic nerve is an example of a neural pathway because it connects the eye to the brain; additional pathways within the brain connect to the visual cortex.
The sensory nervous system is a part of the nervous system responsible for processing sensory information. A sensory system consists of sensory neurons (including the sensory receptor cells), neural pathways, and parts of the brain involved in sensory perception and interoception.