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The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [1]
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
the article about bibliographic databases for information about databases giving bibliographic information about finding books and journal articles. Note that "free" or "subscription" can refer both to the availability of the database or of the journal articles included. This has been indicated as precisely as possible in the lists below.
Quantitative marketing research; Quantitative psychological research; Quantitative research; Quartile; Quartile coefficient of dispersion; Quasi-birth–death process; Quasi-experiment; Quasi-experimental design – see Design of quasi-experiments; Quasi-likelihood; Quasi-maximum likelihood; Quasireversibility; Quasi-variance; Questionnaire ...
Relative market share correlates positively (explains approx. 12 %): The main reason for the positive influence of the relative market share is the economies of scale: The higher the market share, the larger the production volume and the lower the unit costs; this can also be explained by the experience curve.
Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Sales promotion is implemented to attract new customers, hold present customers, counteract competition, and take advantage of opportunities that are revealed by market research.
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