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Tide-To-Go is a product packaged in a pen-like format and intended to remove small stains on the spot, without further laundering. [13] In Puerto Rico, [16] the Tide formula is marketed under the name Ace. Since 2012, Tide has sold Tide Pods, a line of laundry detergent pod, making an estimated 15% of sales.
Detergent pods cost significantly more than liquid detergent for equivalent laundry loads. [ 5 ] [ 6 ] MonoSol is one of the companies that develops the water-soluble film used for laundry and dishwasher detergent packs, used by brands including Tide, with roughly US$250 million in annual sales and controlling around 90-percent of the market.
Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016; Pert Plus was sold to Innovative Brands, LLC in July 2006. Prell shampoo sold to Prestige Brands International in ...
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In 2012, Procter & Gamble launched Tide Pods with a $150 million ad campaign which included a television ad at the 84th Academy Awards. The product was very successful in its first year following its launch, with sales of around $500 million in North America, and a 75% market share in the single-dose laundry packet market. [4] [5] [6]
Consumer safety groups have started warning that laundry detergent packets could be easily eaten by children who might mistake them for candy. In 2013, a 7-month-old boy died in Florida after ...
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