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Starbucks is the most famous coffee house in the world, and like the Apple logo for Apple, Starbucks’ branding has contributed to the company’s success. The distinct Starbucks logo in green and white has become so recognizable that Starbucks didn’t even put the company’s name on it.
Her image and our strong wordmark are our most recognizable brand assets. The preferred approach is to use the Siren logo by itself, unlocked from the wordmark. This allows flexibility to present the Siren with greater prominence while maintaining a considered, open and modern presentation.
Few symbols are as recognizable as the Starbucks Siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea, and Spices”).
The old Starbucks logo has evolved with rapid growth in the popularity of Starbucks. Now, the Starbucks logo girl has become one of the most recognizable icons across the globe. Since its creation, the original Starbucks logo has undergone many changes.
The first person to sketch a logo for Starbucks was a graphic designer named Terry Heckler. This was back in the early 1970s, when coffee came in tin cans labelled Folger's or Hills...
You don’t have to be a huge fan of coffee to be familiar with the Starbucks logo. Perhaps one of the best-known emblems in the world, the Starbucks logo has appeared all over the globe, capturing the minds of countless consumers. But where did the Starbucks logo history begin?
Explore the evolution and meaning of the Starbucks logo, and the company's growth from a Seattle coffee retailer to a global cultural icon. This case study is a journey through Starbucks' history.
The iconic green Starbucks logo is recognized all over the world, but what is the starbucks symbol and what is the starbucks logo actually supposed to represent? The origins of the starbucks logo meaning date back to 1971 when the first Starbucks opened in Seattle's Pike Place Market.
The Starbucks logo is one of the most recognizable and visually unusual in the world – a coffee company owning a global network of coffeehouses, now totaling over 30,000 in 76 countries. The story of its success and the emergence of the original emblem is very interesting.
We look back at the history of the Starbucks logo, and how it evolved to one of the most recognised marks on the planet.