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  2. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

  3. Public value - Wikipedia

    en.wikipedia.org/wiki/Public_value

    Moore, 1995 [3] According to a recent systematic review of empirical public value research, public value has four key dimensions: outcome achievement (i.e. the extent to which a public body is improving publicly valued outcomes across a wide variety of areas), trust and legitimacy (i.e. the extent to which an organisation and its activities are ...

  4. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    There are two types of value-based pricing, which are: Good Value Pricing; Value-Added Pricing; Good value pricing describes that the product or service is priced in relation to its quality. While value-added pricing refers to the price given to a product or service in relation to the perceived value it adds for the consumer. [9]

  5. Social influence - Wikipedia

    en.wikipedia.org/wiki/Social_influence

    Those perceived as experts may exert social influence as a result of their perceived expertise. This involves credibility, a tool of social influence from which one draws upon the notion of trust. People believe an individual to be credible for a variety of reasons, such as perceived experience, attractiveness, knowledge, etc. Additionally ...

  6. Hofstede's cultural dimensions theory - Wikipedia

    en.wikipedia.org/wiki/Hofstede's_cultural...

    In 1965 Hofstede founded the personnel research department of IBM Europe (which he managed until 1971). Between 1967 and 1973, he executed a large survey study regarding national values differences across the worldwide subsidiaries of this multinational corporation: he compared the answers of 117,000 IBM matched employees samples on the same attitude survey in different countries.

  7. Positive and negative predictive values - Wikipedia

    en.wikipedia.org/wiki/Positive_and_negative...

    The positive predictive value (PPV), or precision, is defined as = + = where a "true positive" is the event that the test makes a positive prediction, and the subject has a positive result under the gold standard, and a "false positive" is the event that the test makes a positive prediction, and the subject has a negative result under the gold standard.

  8. Value chain - Wikipedia

    en.wikipedia.org/wiki/Value_chain

    A value system includes the value chains of a firm's supplier (and their suppliers all the way back), the firm itself, the firm distribution channels, and the firm's buyers (and presumably extended to the buyers of their products, and so on). Capturing the value generated along the chain is the new approach taken by many management strategists.

  9. Theory of planned behavior - Wikipedia

    en.wikipedia.org/wiki/Theory_of_planned_behavior

    The theory of planned behavior. The theory of planned behavior (TPB) is a psychological theory that links beliefs to behavior.The theory maintains that three core components, namely, attitude, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions.