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The United States Collegiate Athletic Association (USCAA) is a national organization for the intercollegiate athletic programs of 72 mostly small colleges, including community/junior colleges, across the United States. The USCAA holds 15 national championships and 2 national invitationals annually.
At most colleges, athletics are a money-losing proposition that would not exist without billions of dollars in mandatory student contributions — a burden that grows greater every year, according to our review of five years of NCAA financial reports obtained through public records requests from 201 D-1 universities.
The Black Ball is an annual fundraiser gala for Keep a Child Alive, the non-profit organization which brings dignified treatment, care and support to children and families affected by HIV. Keep a Child Alive's (KCA) Black Ball brings celebrity and philanthropy together to fulfill hopes, dreams and raise funds for children and families affected ...
Public universities poured more than $10 billion over the last five years into their athletics programs. Find a school below then read the full investigation.
Intercollegiate sports began in the United States in 1852 when crews from Harvard and Yale universities met in a challenge race in the sport of rowing. [13] As rowing remained the preeminent sport in the country into the late-1800s, many of the initial debates about collegiate athletic eligibility and purpose were settled through organizations like the Rowing Association of American Colleges ...
“There’s no one to put the brakes on them,” says Joel Maxcy, a Drexel University economist who studies college sports. “There’s no one to say, ‘No, this is not a sound investment.’” A Hail Mary. Georgia State, a commuter college located in a largely vacant stretch of downtown Atlanta, had long resisted a move into big-time ...
A popular way for booster clubs to raise money is with raffles held at sporting events for some item that would be donated by a local business, clothing such as t-shirts with the school's name and mascot on it, or the sale of popcorn, hot dogs, and other food items to the fans who attend a game, tournament, or other athletic event. Membership ...
In other words it can be defined as follows: The marketing of sports events and teams is the marketing strategy which is designed or developed for a “live” activity, which has a specific theme. Mostly this kind of strategy is used as a way to promote, display or exhibit different things, such as a sports team, a sport association among others.