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English: This map is a guided view of our ecosystem of audiences, including end users, intermediaries, and movement audiences. We created this map to visualize our current understanding of how these audiences relate to one another and what their role is within our ecosystem.
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
In 2016, A Red Orchid Theatre became the recipient of the MacArthur Foundation's MacArthur Award for Creative & Effective Institutions. This MacArthur Award included a $200,000 grant to be used to "establish a cash reserve and implement its audience development plan that includes new marketing and audience engagement strategies."
Theatre for development (TfD) is a type of community-based or interactive theatre practice that aims to promote civic dialogue and engagement.. Theatre for development can be a kind of participatory theatre that encourages improvisation and allows audience members to take roles in the performance, or it can be fully scripted and staged, with the audience simply observing.
A media plan sets out a systematic process that synchronizes all contributing elements in order to achieve this specific goal. The media plan is broken down into four stages; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up. [1]
AUDELCO, the Audience Development Committee, Inc., was established in 1973 by Vivian Robinson to honor excellence in African American theatre in New York City. AUDELCO presents the Vivian Robinson/AUDELCO Recognition Awards (also known as Viv awards ) annually.
The concept of the Organized-Audience Plan is often credited to Arthur Judson, at that time the manager of the Philadelphia Orchestra.In 1920 Judson experimented with the concert subscription model when he was asked by philanthropists Adolph Lewisohn and Minnie Guggenheimer to manage a concert series at City College Stadium which was geared toward creating affordable high quality music ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.