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Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. [1]
used for Happy Meal's five a day fruit/vegetables campaigns.) That's what makes McDonald's (2008–present) That's McDonald's...and then some (2009–present) (this phrase was voted #2 most irritating piece of British advertising likely to deter custom after the Moonpig .com cards jingle in an independent March 9 survey by RM)
Standee of Barack Obama with a speech bubble. A standee is an American term for a large self-standing display promoting a movie, product or event, or point-of-sale advertising, often in the form of a life-size cut-out figure.
"A picture is worth a thousand words" is an adage in multiple languages meaning that complex and sometimes multiple ideas [1] can be conveyed by a single still image, which conveys its meaning or essence more effectively than a mere verbal description.
A connotative meaning of a television would be that it is top-of-the-line. [159] Apple's commercials [when?] used a black silhouette of a person that was the age of Apple's target market. They placed the silhouette in front of a blue screen so that the picture behind the silhouette could be constantly changing.
Most modern browsers employ pop-up blockers to keep away the annoying ads or offers that can overwhelm your experience online. While this is often a good thing as it prevents malware and other programs from infecting your computer, it can also cause problems with legitimate sites like AOL Mail.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.