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It is a mixture of a Canadian whisky base with cinnamon flavoring and sweeteners, and is bottled at 33% alcohol by volume (66 U.S. proof). [1] The product was developed in Canada by Seagram in the mid-1980s as a flavour of Dr. McGillicuddy's. As of 2018, Fireball is among the top selling whisky-related brands in the United States. [2]
The 50ml bottles of Fireball Cinnamon are sometimes sold for 99 cents in big bins as drink shots usually in places where hard liquor sales are not permitted such as grocery stores and gas stations.
In November 2018, Sazerac announced it would acquire 19 spirits brands from Diageo Plc, including John Begg blended Scotch, Seagram’s V.O. Canadian whisky, Myers’s rum, Parrot Bay rum liqueur, Romana Sambuca, Popov vodka, Yukon Jack whisky liqueur, Goldschläger cinnamon liqueur, Peligroso tequila, Grind liqueur and Booth’s gin. [48] [49]
The flavored whiskey are available in bottle sizes 50 mL, 750 mL and 1 L. In 2012, the brand was among the 100 largest selling brands by revenue among brands analyzed by SymphonyIRI, and had a market growth rate exceeding 100%. [9] The brand name has also been used by Sazerac for a New Orleans–based non-alcoholic root beer. [10] [11]
Fireball Whisky is giving football fans something to cry about. The alcoholic beverage brand announced this week that it will be making one-of-a-kind whiskies crafted with real human tears.
Mini-bottles of Fireball Cinnamon sold at gas stations around the U.S. don’t actually have any whisky in them, leading to a class-action lawsuit in Illinois.
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Cinnamon flavored liqueurs include Fireball Cinnamon Whisky, Red Stag Spiced by Jim Beam, DeKuyper's Hot Damn!, Sinfire, Gold Strike and Tennessee Fire by Jack Daniels.Some brands, like Goldschlager and cinnamon Schnapps contain snippets of gold leaf.
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