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Polo Ralph Lauren: Men's Polo, Ralph Lauren's first complete line of sportswear and tailored clothing, was launched in 1967. In 2014, Women's Polo was launched. [ 35 ] While originally focused on clothing centered around the sport of polo , the brand evolved into Ralph Lauren's top-selling and highest-produced complete line of clothing, which ...
1985 The 1985 infringement claim was based on USPA's use of the word Polo on their retail clothing and fragrances as well as a logo similar to that of Polo Ralph Lauren. . Polo Ralph Lauren, which was founded in 1967, began using a solid image of a horseman playing polo as their logo after the release of their men’s fragrance in 1
By 1969, the Manhattan department store Bloomingdale's sold Lauren's men's line exclusively. It was the first time that Bloomingdale's had given a designer their own in-store boutique. [citation needed] The Polo Ralph Lauren flagship store occupying the Gertrude Rhinelander Waldo House on Madison Avenue in New York City
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In 1972, Ralph Lauren marketed a tennis shirt as a "polo shirt" as a prominent part of his original line Polo, thereby helping further its already widespread popularity. [15] While not specifically designed for use by polo players, Lauren's shirt imitated what by that time had become the normal attire for polo players.
Brooks Brothers later sued Polo Ralph Lauren to retain its rights to the original polo button-down collar shirt. Brooks Brothers was acquired by the British firm Marks & Spencer in 1988. In the mid 1990s, the company's executives removed the signature Golden Fleece logo from the brand's cotton knit polo shirts, though it was later restored. [21]
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