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The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good.
Most wholesalers get their fashion stocks from the producers that commercialize the latest collections in bulk, at volume discounts. [1] Others purchase overstocks and closeout merchandise from retailers or distributors. Their clients are the resellers that purchase those stocks and sell it to the final consumers.
The 1970s also saw the birth of the indifferent, anti-conformist casual chic approach to fashion, which consisted of sweaters, T-shirts, jeans and sneakers. [3] One notable fashion designer to emerge into the spotlight during this time was Diane von Fürstenberg , who popularized, among other things, the jersey " wrap dress ".
In 1982, the discount pioneer John Geisse founded The Wholesale Club of Indianapolis, which he sold to Sam's Club (a division of Walmart) in 1991. [2] In 1983, James (Jim) Sinegal and Jeffrey H. Brotman opened the first Costco warehouse in Seattle. [3] [4] Sinegal had started in wholesale distribution by working for Sol Price at FedMart. [5]
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Bulk purchasing or mass buying is the purchase of much larger quantities than the usual, for a unit price that is lower than the usual. Wholesaling is selling goods in large quantities at a low unit price to retail merchants.
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