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[69] [70] While women have the choice to wear either Western or traditional dress to work, [71] most Indian multinational companies insist that male employees wear Western dress. Women's clothing in India nowadays consists of both formal and casual wear such as gowns, pants, shirts, and tops .
Some Indian men wore this for religious purposes, like turbans and phetas. For Indian men, it was important to wear this at all times in public, whereas European men would generally remove it. Thus, we see that Indian men’s fashion experienced changes through the fusion of cultures. [18]
Kelly Gale models lingerie while wearing traditional-styled Indian clothing at Victoria's Secret Fashion Show in London, 2014. By the first decade of the 21st century, Western styles were well established as part of Indian fashion, with some professional Indian women favoring Western-style dresses over saris for office wear. [17]
Women in the kitchen at Harmandir Sahib, Amritsar, India, displaying the wide-ranging colours and designs of shalwar-kameez . Shalwar kameez [2] [3] (also salwar kameez [4] and less commonly shalwar qameez) [5] [6] is a traditional combination dress worn by men and women in South Asia, [4] [7] and Central Asia. [8] [9]
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Folk costume, traditional dress, traditional attire or folk attire, is clothing associated with a particular ethnic group, nation or region, and is an expression of cultural, religious or national identity. If the clothing is that of an ethnic group, it may also be called ethnic clothing or ethnic dress.
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A traditional cotton kurta with wooden cuff-links-style buttons, centre placket opening with chikan, a style of embroidery from Lucknow, India. A kurta is a loose collarless shirt or tunic worn in many regions of South Asia, [1] [2] [3] and now also worn around the world. [4]