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In September 2022, YouTube tested paywalling 4K resolution streaming of any YouTube video behind YouTube Premium. Amid criticism, this pilot ended in mid-October 2022. [ 31 ] In April 2023, YouTube began to pilot a variant of this concept under which some videos offer an enhanced bitrate 1080p option.
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
[53] [54] YouTube developed its own chip, called "Argos", to help with encoding higher resolution videos in 2021. [55] In April 2023, YouTube began offering some videos in an enhanced bitrate "1080p Premium" option for YouTube Premium subscribers on iOS. [56] In August 2023, the feature became available to subscribers on desktop platforms. [57]
[351] [352] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [353] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [354] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [355]
In November 2022, the company said YouTube Music and YouTube Premium topped 80 million paying subscribers combined. More from Variety AC/DC's 'Back in Black' Tops 1 Billion Views on YouTube
Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, the Philippines, Spain, the United Kingdom and the United States. [ 33 ] [ 34 ] The website was scheduled to go worldwide in 2010, [ 35 ] but as of March 23, 2018, it was still not available outside these countries. [ 36 ]
The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [ 5 ] [ 6 ] In 2018, YouTube Music reached multiple sponsorship agreements with Dick Clark Productions to serve as a partner for its television specials Dick Clark's ...
Popular examples of streaming services include Netflix, Spotify, YouTube, and Disney+. An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable , broadcast , and satellite television platforms, the companies that traditionally act as controllers or distributors of such ...