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This resulted in the March 1992 launch of the Air Miles reward program. In 1998, Alliance Data acquired Loyalty Management Group Canada Inc., parent company of the AIR MILES program, and in 2008 renamed it LoyaltyOne. [4]
In 1998, Air Miles Canada was acquired by Alliance Data Systems. In 2008, Alliance Data Loyalty Services became known as Loyalty One. [4] Air Miles Canada has a number of sponsors, [5] including Bank of Montreal, American Express, retail partners such as Shell Canada, Metro, Jean Coutu pharmacies, and the Eastlink cable company.
In 2022, Hudson's Bay Rewards ended their point-conversion partnership with Air Miles. [5] in 2023, an app was released that coincided with a relaunch of the Rewards program. [6] The app and website now included personalized offers and point bonuses for users. [7] [8]
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Frequent-flyer programs (or Frequent-flyer programmes) are customer loyalty programs used by many passenger airlines.This is a list of current airlines with frequent-flyer programs, the names of those programs and partner programs (excluding earn-only, spend-only and codeshare arrangements).