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An audience in Tel Aviv, Israel, waiting to see the Batsheva Dance Company Audiences at the 2013 World Championships in Athletics in Moscow, Russia. An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or ...
For example, a film may be received as a comedy by some viewers, while others might perceive it as a tragedy, depending on their own experiences and cultural backgrounds. Reception theory further highlights the complex nature of media consumption, as audiences are not passive recipients but active participants in the construction of meaning.
Many audience theorists are concerned with what media do to people. There is a long tradition in the social sciences of investigating “media effects.” [3] Early examples include the Payne Fund Studies, which assessed how movies affected young people, and Harold Lasswell’s analysis of WWI propaganda.
This is an accepted version of this page This is the latest accepted revision, reviewed on 23 February 2025. Activity that holds attention or gives pleasure "General entertainment" redirects here. For the television channel format, see Generalist channel. For other uses, see Entertainment (disambiguation). Banqueters playing Kottabos and girl playing the aulos, Greece (c. 420 BCE). Banqueting ...
Context collapse "generally occurs when a surfeit of different audiences occupy the same space, and a piece of information intended for one audience finds its way to another" with that new audience's reaction being uncharitable and highly negative for failing to understand the original context. [3]
Copy of a newspaper (El Universo), an example of mass media. Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication.
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
For instance, the initial phase of the radio knew many examples of non-professional broadcasters". [4] Marshall McLuhan discussed the participatory potential of media already in the 1970s but in the era of digital and social media, the theory of participatory culture becomes even more acute as the borders between audiences and media producers ...