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Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [8] The company was founded in 1948 by Rudolf Dassler (1898–1974).
Exhibition The Rise of Sneaker Culture at the Brooklyn Museum. Sneakers have been an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock 'n roll (Converse, Vans) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes.
Adidas's Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA's John Wooden. [63] Adidas drew about even with Converse in basketball by the mid-1970s before both started to fall behind then-upstart Nike in the early 1980s. [ 64 ]
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From people's habit of looking at each other's shoes to see whether they were affiliated with Adidas or Puma, Herzogenaurach got the nickname "the town of bent necks". [1] [5] The two biggest football clubs in Herzogenaurach, FC Herzogenaurach and ASV Herzogenaurach, were sponsored by Puma and Adidas respectively.
Rudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of sportswear company Puma.. He was the older brother of Adidas founder, Adolf "Adi" Dassler.
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