enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    If both the advertisement made 40 years ago and the exact same advertisement made today contain the same speaker with the same credentials (ethos), and the same arguments with the same logic (logos), and they both appeal to the same emotions and the same values (pathos), but the reception is completely different, then what has changed is the ...

  3. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  4. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Straw man – an argument that is a logical fallacy based on misrepresentation of an opponent's position. Studia humanitatis – humanistic studies deemed indispensable in Renaissance-era education; rhetoric, poetics, ethics, politics. Syllogism – a type of valid argument that states if the first two claims are true, then the conclusion is ...

  5. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    Aristotle stated that the arguments accessible for any given subject are contingent upon the unique circumstances of the rhetorical situation, [4] while Lloyd Bitzer contended that the availability of arguments is shaped by the intricate relationships between the author, audience, context, and purpose of the discourse. [5]

  6. 12 of the Best 'I Statements' To Use in Arguments, According ...

    www.aol.com/12-best-statements-arguments...

    "This example includes the feeling, the observation and the why," Dr. Eshtehardi says. "The feeling of frustration is workplace-appropriate, and the 'I statement,' overall, is relevant to the ...

  7. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Book II gives advice for all types of speeches. Aristotle's Rhetoric generally concentrates on ethos and pathos, and—as noted by Aristotle—both affect judgment. Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion.

  8. Inventio - Wikipedia

    en.wikipedia.org/wiki/Inventio

    When relying on ethos, a speaker uses personal "trustworthiness or credibility" to persuade the audience to believe their specific argument on a particular topic (Ramage 81). For example, if a presidential candidate has a long history of philanthropy, he or she will invent an argument that demonstrates personal good character in order to ...

  9. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    For example, since we often see effects as "like" their causes, one way to invent an argument (about a future effect) is by discussing the cause (which it will be "like"). This and other rhetorical topics derive from Aristotle's belief that there are certain predictable ways in which humans (particularly non-specialists) draw conclusions from ...