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During one week in December 2018, the channel received over 238 million video views. [2] In May 2020, 5-Minute Crafts created their first English-language channel on Pinterest. [17] In July 2020, 5-Minute Crafts collaborated with Mattel for a custom brand campaign that included multiple DIY videos focused on family-friendly crafts and at-home ...
The company owns 100+ channels including 5-Minute Crafts, 5-Minute Crafts Kids, 5-Minute Crafts Girly, 7-Second Riddles and 5-Minute Magic. [4] [9] In 2019, the company operated 40 Facebook pages in 10 languages and had 550 employees. [5] In 2021 the company had 100 channel brands in 19 different languages, with a 2,100 member global workforce ...
This began with translating 5-Minute Crafts' videos into Portuguese and Spanish, a move that was recognized with the Best Use of Pinterest Award at that year's Drum Awards for Digital Industries. [25] In May 2022, TheSoul announced a partnership with Retail Monster to develop licensing and retail programs around 5-Minute Crafts. [26]
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