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Brandable software is typically software created by one company for the purpose of allowing other companies to obtain resell rights or giveaway rights to the software, change the brand associated with it, and sell it as if it were their own. [1] It may also be referred to as private label software or Rebranded Software.
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
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Wikimedia Foundation/Communications/Wikimedia brands/2030 movement brand project/Naming convention proposals/vi Metadata This file contains additional information, probably added from the digital camera or scanner used to create or digitize it.
Postmodern brand; Postmodern branding; Postmodern communication; Postmodern marketing; Premium segment; Private label; Private Label Strategy; Product bundling; Product churning; Product life-cycle management (marketing) Product life-cycle theory; Product lifecycle; Product line extension; Product lining; Product management; Product naming ...
The Brand Gap: How to Bridge the Distance between Business Strategy and Design, 2003, New Riders Press: A book about brand-building in the post industrial age; The Dictionary of Brand, 2004, AIGA: A pocket-sized glossary of brand terms, co-developed with Willoughby Design. Out of print
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